Collaborative and partnership models are undergoing transformative changes, driven by advancements in technology. The influence of technology on these forms of collaboration is more prominent
At first glance, it is difficult for individual traditional sectors to adapt to new technologies, especially if they are revolutionary, as in the case of
In order to achieve competitiveness, several areas can be identified, including modern solutions such as Industry 4.0, smart cities, the use of artificial intelligence (AI),
With the online media influence growth on marketing and sales, the number of digital sales channels and the diversity of sales models are increasing. Moreover,